What is SEO Content Writing?
SEO writing is writing that is optimised for search engines. It grabs the attention of search engines by including targeted keywords and phrases. A search engines’ job is to provide maximum value to users and it does so by continuously crawling the internet looking for better and more relevant content to serve. SEO optimised content is specifically designed to keep both readers and search engines happy.
Do I need to hire a content writer?
Writing website content is very time consuming. If you have your own website and have started to tackle the job of producing content on a regular basis you will have realised just how much work is involved. Proper research and writing takes time; something which is in very short supply for most business owners. Time is like any other commodity in business and you have to weigh up how much it will cost you to write high quality articles yourself verses having a professional writer do it for you.
The other consideration is the quality of the writing. Both readers and search engines are placing higher demands on the quality of the content which makes it more difficult for those trying to go it alone. Don’t get me wrong, if you know your niche very well and and have the time to do it you could save yourself a lot of money by producing content yourself, however for the majority of people the time it takes to research and write high quality content that ranks in the search engines is time which could be spend doing other tasks which bring in a greater return.
How we do SEO Content Writing
Good content writing requires the writer to have a flair for the written word but there are many other skills they need in their arsenal these days;
- Research skills
- SEO knowledge
- Flexibility
- Good communication
- Consistent results
- Working to deadlines
- Staying up to date with current trends.
There is a silent content war being fought online these days, with continuous search engine tweaks and algorithm updates pushing the bar higher for writers to get their content to rank on the search engines. This process benefits us all; both consumer and supplier. The end result is that content must be of the highest quality and relevance to ensure it ranks and gets shared.
