What is Competitor Analysis?

Competitor Analysis is a deep dive into your competitors website and marketing strategy which enables you to make data-driven marketing decisions based on what is already working for them. This information allows you to build your own marketing plan with confidence whilst minimising costs.

Competitor Analysis reports provide insights into different aspect of your competitor online presence

Whether you are a start-up or an established business, you will find considerable value in conducting competitor analysis. It is important that you focus in on your specific niche and target exactly the customers that you want.

This information will:

  • Save you a huge amount of time and money
  • Increased website traffic
  • Increased engagement
  • More lead & sales leading to more revenue
  • Free your time to focus on running your business and building your brand

Competitor analysis examines key areas of your competitors’ online footprint. The reports are broken down into smaller sections so you can request only the data you need. From Keyword Analysis and content ideas to Backlink and advertising strategies. The reports allow you to confidently build your own marketing strategy. We must provide maximum value to our customers and to do this we need to prioritise what we share with them.

These reports allow you to dominate in your industry and ensure you content gets ranked on google. Not all digital marketing campaigns, PPC or SEO strategies will be successful in every niche. Targeted analysis will help you prepare a plan of action by highlighting the best opportunities associated with your particular sector and will give you the information you need to ensure the greatest return on investment, both time and money.

Some typical question you may have are:

  • How do I maximise the number of leads/customers?
  • How competitive is the market currently?
  • Who are my real competitors?
  • What do I need to do to stand out?
  • What keywords and content are my competitors using?
  • Do my competitors use paid advertising?
  • What advertising copy is working for them?
  • Which social media channels should I use?
  • How often should I be posting?
  • What companies and websites should I be networking with?

We can generate competitor analysis reports in the following key areas:

Organic Research

One of the most important steps with any SEO campaign is to understand what your competitors are doing well and what opportunities there are for your domain to compete with them. These reports give you vital information for a competitive analysis so you can plan a campaign to get more traffic to your website.

  • Identify all competing domains your website is up against for organic search traffic
  • Analyse your competitors’ organic keyword rankings and pages
  • See a competitor’s website ranking history which will show where they were most successful
  • Identify which domains are competing over the top organic keywords in your sector
  • See which sites are managing to obtain SERP features in Google e.g. featured snippets or map pack

Keyword Analysis

Know where to focus your efforts by analysing how your competitors are using their keywords and which keywords are unique to each domain. This report allows you to find keywords that you need to include as well as gaps that your competitors are missing which you can exploit.

  • Keyword and keyword phrases
  • Keyword density
  • Keyword analysis between your top competitors
  • Find unique keywords your competitors are ranking for that you are not
  • Keyword overlap between sites to help you spot saturation/gaps
  • Organic keywords versus paid keywords

Advertising Research

Discover how your competitors spend their advertising budget and what keywords they are targeting in their various advertising strategies. Advertising research will show you your competitor’s top paid search keywords, landing pages and even copies of their ads. You will learn your rival’s PPC strategy.

  • Discover your closest paid search competitors
  • Highlight competitors’ strengths and weaknesses
  • Find keywords your competitors are bidding on that you are missing
  • Analyse live examples from their advertising campaign to see what is working for them
  • Analyse keywords by CPC (cost-per-click) to plan a cost effective strategy

Content Analysis

We look at your competitors most successful pages in-depth and analyse their content strategy. This will help you to build a picture of what content is most read and most valued by your target customers.

  • Page ranking factors
  • Page and post frequency
  • Engagement
  • Backlink profile

This data will allow you to plan and execute your own content writing plan.

Backlink Analysis

Studying your competitors’ backlink profiles allows you to find all the websites that are currently helping your competitors site rank on Google. Obtaining links and creating a backlink strategy should be a part of any SEO campaign and having a list of websites that are receptive to your particular niche gives you a head start. These links are seen by google as a vote of confidence and help raise your ranking.

  • Compare your backlink profile to your competitors
  • Referring domains and anchor text analysis
  • Find competitors’ top performing content in terms of backlinks

Social Engagement

Track Social Media engagement from your competitors posts. See which type of content is generating the most traffic. This will tell you what types of social media engage your target audience the best.

  • Identify the top hashtags your competitors use
  • Check the engagement rates, shares, reactions
  • Establish a benchmark for your performance

This report will show the social media engagement of your closest competitors and make it easy to identify the top performing content in your niche. This provides a key insight into your target audience’s social media preferences.

Need Content?

Let our content writers create professional SEO optimised content for your industry.

Need Content? Let our content writers create professional SEO optimised content for your industry.

Turn your prospects into buyers

Our job is to make your job easier.

Competitor Analysis

SEO Content Writing